On the eve of the FIFA World Cup comes the latest instalment of the 2010 Originals campaign, “The Street Where Originality Lives”.

Combining Star Wars, adidas, and the world’s largest sporting event in a cinematic first, we travel to a whole new galaxy in a creative re-edit of one of the most famous Star Wars movie scenes – the Mos Eisley Cantina on Tatooine.

A real piece of cinematic ingenuity, this hot new clip features David Beckham, Daft Punk, Snoop Dogg, Noel Gallagher, Ian Brown, DJ Neil Armstrong, and more – all alongside original characters Han Solo, Chewbacca, C-3P0 and Obi-Wan Kenobi.

Seamlessly placed in this far, far away world, it’s like the movie was made this way to begin with. Who needs Luke Skywalker when Snoop can handle a lightsaber like this!

Some people at adidas HQ have surely got too much time on their hands... But hey, it's pretty cool!

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